There is a huge gap between the western world and emerging economies such as Nigeria as far as  internet advertising is concerned.  While budgets for online advertising have steadily increased since the 1990s in many countries in Europe and America, it can only be said to be catching on in sub saharan Africa in very [...]

We are a Digital Advertising Agency based in the United Kingdom and  Nigeria. Why Nigeria, you may want to ask. As at September, 2010 internet statistics put the number of Nigerians on the internet at 43.9 million.  That is more than the entire population of some countries. The International Telecoms Union ranks Nigeria as the [...]